The Pulse Group has been awarded a contract with Doncaster based club, GX Fitness, which includes an innovative group fitness studio themed around the US penitentiary system. The Pulse Group will work in partnership with GX Fitness to help make their exciting concepts a reality. They will play an instrumental role in creating the GX Fitness brand and marketing the facility to the public as well as supplying a whole range of fitness equipment.
The 12,000sq ft. club, which was previously a Barnsley Premier Leisure facility, has already undergone a complete transformation with brand new changing rooms, air conditioning, a lift, smoothie bar, beauty & tanning salon as well as a 5,000sq ft low-cost gym. The gym will include a wide range of Pulse Fitness’s award-winning cardio, strength, functional and free weights equipment as well as an exciting group fitness offering.
The unique GX Fitness concept will include four different studios. With the intention of merging the boutique studio aspect with the low-cost product. Pulse has been integral in developing both the programming and the design aesthetic.
The PEN: A High Intensity Training Area themed around the US penitentiary system. Pulse Solutions has been working closely with the team to develop the brand identity for the studio, tying in with the theme all staff will be wearing orange boiler suites. The studio will also be kitted out with equipment from Pulse Fitness including Punch Bags and Benches.
The RIDE: Pulse Fitness will be supplying and installing brand new indoor group cycle bikes for the indoor cycling area which will offer classes based upon intensity as well as virtual classes.
The STUDIO: This space will offer more mainstream classes such yoga, Pilates and aerobics as well as Les Mills virtual classes. Pulse’s in-house team of experts have worked closely with GX Fitness to create an immersive experience for customers, using atmospheric sounds and lighting to create a ‘night club’ feel.
The TRACK – Pulse Fitness has installed an AstroTurf sprint track facilitating agility training, bungie work, pushing/pulling of the sledge and floor exercises.
As part of the contract, which has an estimated value of £350K, Pulse Solutions, will be providing a wide range of marketing support to ensure the GX Fitness team’s vision becomes a reality. Services will include the delivery of a full pre-sales campaign, social media campaign, brand development, website creation, inspirational wall art and logo design. The team will also be providing and installing a brand-new access barrier system and its proven membership management software Exerp.
“We are excited to be working with Pulse on this project and have been thoroughly impressed by the range of support services they could offer us,” says Peter Clark, from GX Fitness. “Not only do they have equipment which performs fantastically, they have been instrumental in helping us develop the brand and vision for GX Fitness. It’s this combination of their excellent market knowledge and innovative equipment that will help us achieve our vision.”
“We’re excited to be working with GX Fitness on their new business venture and look forward to seeing their ideas come to life,” says Chris Johnson, Managing Director for the Pulse Group. “With high intensity interval training continuing to grow in popularity we are confident that their concepts combined with our equipment and expertise will see GX fitness bring something very exciting to Doncaster.”
The club is due to open in January 2018.
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